Sponsorship Request Landing Page

Thank you for offering British Airways and Iberia the opportunity to sponsor your property.

Sponsorship represents a critical component of our global marketing approach and plays an important role in enabling our brand to connect with projects aligned with our vision and values.

We will consider you as a potential partner if your initiative meets our requirements. We are looking for reliable projects ensuring an excellent execution and help us to brand construction and consumer engagement.

Unfortunately, althought we receive many worthwhile sponsorship requests each day we cannot support all of them. Therefore we carefully review each application and determine which requests best match our criteria and investment objectives.

Our brand is very important to us. We won't consider sponsorship opportunities that relate to or contain:

Politically sensitive or controversial matters
Violence or extreme activities with a perceived high level of risk
Content featuring an airline crisis (e.g. a crash or hijacking)
Content that impacts negatively on our brand values

If your proposal is Community/Education/Ethnic related you need to send your request to our CSR area for:

British Airways: community.branch@ba.com

Iberia: responsabilidadcorporativa@iberia.es

Please select which company you wish to submit your proposal to:

Click Next to begin.

Project or Event

* Required Fields

Project or Event Name

Address

City

Country

County

Postal Code

Phone

Website

Profile

In terms of the support what are you looking for?

	100% is Flight Product (tickets or cargo)
	There is more Flight Product than Cash
	100% is Cash
	There is more Cash than Flight Product
	There is a 50/50 split between Flight Product and Cash

Type of request

Sector

Date from

Date to

Your Audience

Please complete the sections below, and make sure that each section equals 100%.

Gender

Total

Men

Women

Age Group

Total

18-24

25-34

35-44

45-54

55-64

65+

General Questions

GEOGRAPHIC SCOPE

Which of the following best describes the scope of your sponsorship opportunity?

	Focused entirely on national scope
	Focused entirely on international scope
	Focused on both national and international scope

BRAND FIT

Please identify from the list below which values your sponsorship opportunity reflects:

	Reliability
	Contemporary and Stylish
	Expertise
	Inventive and Flexible
	Non discriminative
	Approachable
	Fresh and Trendy
	Related to Spanish DNA
	Related to British DNA
	None of the above apply

For each of the values selected please provide a brief description:

Which of the following apply to your sponsorship opportunity?

	The sponsorship is related to aviation
	The sponsorship has a perceived high level of risk
	The sponsorship relates to politically sensitive or controversial matters
	None of the above apply

TIMING

How many times your project / event occurs?

	Annually
	All year round
	Once
	Other

When will the sponsorship take place?

	In less than 6 months
	In 7 to 12 months
	In more than 1 year

CURRENT MARKETING STRATEGY

Which of the following does your sponsorship opportunity align with?

	Hospitality (food / drink)
	Entertainment
	Design / Fashion
	Sport
	Other
	None of the above

STATURE

How long has your sponsorship been running?

	This is the first time
	1 year
	2 years
	3 years
	4 years
	More than 4 years

What percentage of the national population are aware of your event/property or project?

(Please provide supporting evidence in the Attachments Section at the end of this questionnaire)

	Less than 25%
	Between 25 and 50%
	More than 50%

ROLE

Which of the following will be available to engage and add value to the sponsorship opportunity?

	Providing Flights or Flight Discounts
	Official Airline
	Showcasing our customer service
	None of the above

INTEGRATION

Which of the following channels can the sponsor activate / communicate the partnership?

	Corporate Website and Social Media
	In-flight Media and Entertainment
	Employee and Internal Communications
	Airline Lounges
	None of the above

EXCLUSIVITY AND STAND OUT

Does this sponsorship opportunity provide exclusive airline carrier status?

	Yes
	No

How many other brands are already or likely to be sponsors?

	Opportunity is for sole sponsorship
	1 to 5 other sponsors
	6 to 10 other sponsors
	More than 10 other sponsors

Contact Form

Are you an employee of IAG?

Salutation

First Name

Last Name

Organisation

Job Title

Street

City

Country

Postal Code

Phone

Mobile

Sponsorship Overview

Please outline in no more than 150 words the opportunity you are offering and the benefits you can bring to the brand.

Attachments

Please use the form below to attach your files. You can upload up to 5 files for a total of 10MB. These files can be either images (JPEG, GIF or PNG), Microsoft Word, Microsoft Excel, Microsoft Powerpoint, PDF, plain text, video or audio files.

Review and Submit

Your summary is now ready. You may review or print it before submitting by clicking on the link above. To edit your document, please use the Previous button on this page. Please note that you will not be able to make any changes once you submit your proposal. Do not forget to click on the Submit button below.